singularity industries

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Two essential skills for better social media

If you’ve ever been interested in social media, i’m sure you would have come across guide after guide of exhaustive lists of what tools you should try, what tactics you can use to make your content more sharable, or perhaps even how to write better content.

that’s all well and good, but if you’re feeling swamped, i encourage you to go one step further back, and that’s to know what works for you, and how you want to address those issues.

so what i’m talking about is essentially media literacy and better communications.

media literacy
if you can read and write, i’d say you’re literate, and you’ve been the product of your education system. but media literacy, that’s the ability to make sense of the changes around you, the trends around you so that you do not get caught in an echo chamber.

increasingly, with all this talk about social media, best practices, tips and strategies, and basically everyone else banking in on the brilliant concept of “social media”, i’m afraid we’re being caught in an echo chamber. where it’s only media practitioners raving about social media with other practitioners. basically just jumping onto the bandwagon.

does a video you saw on the Internet mean it’s real? what if it’s been planted by a PR or Advertising agency? and even if it has been, does it really matter?

i work in public relations, and online conversations are one of the most exciting aspects of real communications. it helps when i know where the video came from, and what the agenda of the video is. then it allows me to interact in a purer form.

i’d say, being media literate, is to know the agenda, intents and purposes of the source of communications.

i think that’s what’s missing in our interactions with the media.. that’s why we become skeptical of corporations.. and instead of digging deeper into the truth, we usually just take it at face value.

it’s easy to type without thinking, but understanding the power of our words, the channels and tools at our disposal is essential to being better media practitioners. and in today’s day and age, we’re all media practitioners. so what separates the good ones from the bad ones?

communications
it’s very easy to ramble on a blog, and there are little checks to do quality control on the message we’re trying to get across.

if you’ve become a blogger or netizen that wants to contribute fairly and positively to the Net, then we have to become better communicators.

i believe it comes down to better communications.

say only what you need to say, and get to the point.

i love writing, and i love reading.. and i think the above statement is somewhat subjective. but without the need for guidelines or rules, let’s bank on our commonsense to communicate in a manner that addresses the issues we blog about.

let’s censor out all those personal prejudices and attacks that make for good drama, but ultimately loses the plot when we’re trying to make a point.

finally
the desire to reduce bad content on the net begins with ourselves. we’re all flawed and not perfect. let’s look at ourselves first before pointing the finger at someone else. let’s listen to what’s really being said before we craft our response. let’s communicate with as little assumptions as possible.. and then we can get onto the things that matter.

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