singularity industries

"To learn and do good."

2009: why start a new blog of all things?

welcome to the brand new singularity industries. with more and more blogs being started everyday, why would i add one more? how is one more blog going to make a difference or be heard amongst the hundreds of millions of other blogs out there?

you know what? i don’t care.

i don’t care if this gets read or not, whether i’m a digital influencer or not. that’s the beauty of blogging, i have the power to publish, and if an audience finds this a worthwhile blog, then great.. we share a relationship of audience and publisher. but my advice to anyone out there reading this is that, no one can take away your power of personal publishing, only you yourself can kill your own blog. kill your own voice.

it’s not that i don’t care about the audience. i think having an audience is great, because we can discuss ideas through a two way channel. but if i were to visualise a sphere of influence for this blog’s audience, it would be myself at the center. individually, we are always the primary audience if we are to maintain our integrity and unique voice.

it’s that same uniqueness that i believe we loved reading blogs in the first place. but more on that next time.

so why did i start a new blog? i could have done it on harmless? bananas!, but i always felt schizophrenia.. like some of the new ideas i developed didn’t seem to find it’s place on the other blog. in a sense, ideas would get diluted because of the myriad of other blog posts, sometimes not meaning anything at all, just self expression.

it’s also because i can experiment with this medium, that i did. instead of keeping all my content centralised, i’m decentralising it and letting the conversation flow wherever it takes me.

and that’s finally why i’m doing this. to make sense of all the noise that exists on the net. while our perception of noise is subjective.. i’d like to remain idealistic that i can be a signal to some. and because i care about my world, i’d like to publish what i think is responsible social content to see if there are like-minded people out there in the world, who are interested to make sense of all the signals and noise that exists in our increasingly mediated world today.


Filed under: media

10 Responses

  1. Daryl Tay says:

    Like I didn’t have enough feeds to read before this?!?! I kid.

    I think there’s nothing wrong with having a new blog, and it’s even better that it’s started with no expectations of people liking it etc. I think many people think “I’ll blog and the intertubes will love me!” but… that’s often not the case.

    Looking forward to more stuff!

  2. Jeremy Wong says:

    Welcome to wordpress πŸ˜€

    Look forward to adding another blog to my list of webreadings πŸ˜€

  3. David Temple says:

    Yeah, as if I don’t have enough blogs to read. No, I don’t get it. So this is about noise vs. signal? Harmless bananas is noise and this is signal? And what do you define as ‘responsible social content’ ‘? Sorry don’t mean to be an arse but I just don’t get it. Don’t get me wrong, I’ve always enjoyed your writing so I’ll look forward to what you have to say here and there and everywhere.

    • brian koh says:

      Hi DT, thanks for asking! no, you’re not being an arse.. i should have communicated it better i suppose.

      i think plenty of us see signal vs. noise as blog specific. where one blog is signal, and the other is noise.

      so you see, it’s all subjective. harmless? bananas! cannot always be signal, the way some people hate reading scoble’s blog, it’s noise to them.

      by decentralising subject themes, you become signals to a more diversified range to more people. like i said, it’s an experiment -)

      so i’m really just exploring writing about a topic that i can afford to indulge in here, and perhaps find a new audience.

  4. oldskoolmark says:

    Another blog to add to my Reader! Looking forward to more good stuff here!

  5. brian koh says:

    thanks Mark! do let me know if there’s anything you think worth’s discussing -)

  6. claudia says:

    added to all my feed readers! please add to your twitterfeed too k, just in case.


  7. Jeremy Wong says:

    can’t help but support you cause you’re just so damn gorgeous πŸ˜‰

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